Corporate Case Study · London · 2026
Two Branded Photo Booths for China Merchants Bank’s 10th Anniversary
A dual-booth experience at Landing 42 combining instant prints, digital sharing, AI-powered background removal and fast guest flow before dinner.
The Shard and London skyline viewed from Landing 42.
The Event
A Landmark London Setting
China Merchants Bank celebrated its 10th anniversary on 16 June 2026 at Landing 42, located on the 42nd floor of The Leadenhall Building.
The photo experience needed to complement the modern venue, reflect the company’s anniversary identity and remain efficient when approximately 80 guests wanted to participate within a short period.
- High-quality instant prints
- Immediate digital sharing
- Consistent anniversary branding
- AI-powered digital background removal
- Fast service during the pre-dinner rush
The Solution
Two Booths, One Connected Experience
We installed the handcrafted Everybooth ICON alongside a branded Selfie Pod. The two capture points increased capacity while giving guests different ways to engage with the experience.
Everybooth ICON
A handcrafted visual centrepiece with professional image capture, instant printing and integrated front and rear display branding.
Discover the Everybooth ICON →Selfie Pod
A compact additional capture point that helped more guests take and share their photos without placing all demand on one booth.
Explore the Selfie Pod →
The branded Selfie Pod provided a second guest capture point.
Guest Flow
Designed for the Rush Before Dinner
The busiest moment arrived immediately before dinner, when a large number of guests approached the photo booths at the same time.
Instead of directing everyone through a single capture point, the ICON and Selfie Pod operated together. This kept the experience moving, reduced waiting and helped guests reach dinner without the photo area becoming a bottleneck.
The dual setup was not simply about offering more equipment. It was a practical guest-flow decision based on the event schedule.
Brand Integration
Client Artwork Applied Across the Experience
China Merchants Bank’s creative team supplied the anniversary artwork. We adapted it for each relevant guest touchpoint, creating a consistent journey from the first screen interaction to the finished print or digital image.
AI Background Removal
Branded Results Without a Green Screen
Digital AI background removal separated guests from the physical venue background and applied the approved event design. Guests could take their photos naturally inside the venue and receive a finished branded image ready for instant printing or digital sharing.
This allowed the anniversary artwork to become part of every completed photo without requiring a traditional physical green-screen setup.
The Result
A Polished Experience That Performed at Peak Demand
The two-booth setup successfully supported approximately 80 guests during a concentrated period of activity. The visual presence and printing capability of the Everybooth ICON worked alongside the speed and compact design of the Selfie Pod.
- Faster guest throughput
- Shorter waits during the pre-dinner rush
- Consistent branding across screens, prints and digital images
- Instant physical and digital delivery
- A presentation suited to a landmark City of London venue
The result was a photo experience that looked appropriate in the room, reflected the anniversary design and continued working efficiently when demand reached its peak.
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